Our Story
A first for husband and wife team, Steven Plofker and Bobbi Brown, the couple transformed a once forgotten Georgian Inn into a design-minded, boutique hotel in the heart of Montclair.
THE GEORGE has a modern style with historic bones. Lending her famous eye for style and design, Creative Director, Bobbi Brown, reimagined the space to have an upscale, chic aesthetic, plus hand-picked products from some of her favorite brands.
Located 12 miles west of NYC, in Montclair’s urban city-center, the couple is excited to offer a unique guest experience by sharing their love of travel, discovery and one-of-a-kind design at THE GEORGE. We hope you enjoy your stay.
History
Built in 1902 as a private home for Charles Van Vleck, The Georgian Inn was later converted into a residential hotel for short-term stays in the 1940s. At this time, the Montclair branch of the French Institute Alliance Française (FIAF) relocated its New Jersey headquarters to the Queen Anne carriage house in back. In 2008, the historic buildings were granted a landmark status and in 2012, after it was purchased, the hotel underwent a full renovation.
Our Press
Makeup mogul Bobbi Brown doesn’t do the expected. The day after she left her eponymous cosmetics brand in late 2016, she was on to her next project: opening a boutique hotel. The property (debuting this March) is located not, as you might think, on a cobblestoned street corner in downtown Manhattan. Instead, it’s just under an hour away in the quaint town of Montclair, New Jersey.
From Bobbi Brown, a Boutique Hotel in New Jersey
The cosmetics entrepreneur and her husband have opened The George in suburban Montclair. The hotel is modern (though the building dates to 1902), friendly and fun.
BOBBI BROWN’S THE GEORGE INN IS A COOL NEW HIDEAWAY FOR CREATIVES JUST OUTSIDE NYC
From makeup swatches to paint palettes, the legendary artist has a new calling.
The George, by Bobbi & Steven
Despite swank architectural elements, The George Inn in Montclair doesn’t take itself too seriously.
Bobbi Brown’s Guide to “the Brooklyn of New Jersey,” Home to Her New Hotel
Redevelopment keeps Montclair on the map
The George, a hotel by makeup mogul Bobbi Brown and her developer husband, is one of a handful of prestige projects in town
Life Lessons From a Power Couple: With Bobbi Brown, beauty industry titan, and Steven Plofker, real estate mogul